![Hippie Chic Logo Design](https://sp-ao.shortpixel.ai/client/to_webp,q_glossy,ret_img,w_1280,h_720/https://keitharnott.com/wp-content/uploads/2020/04/Master-Image-1280x720-01.jpg)
Working as part of the in-house team, my role as Creative Director was to initiate branding elements and background story to accompany the original Hippie Chic product line. While overseeing the product branding, production and packaging my main role was to maintain the web presence and inflight magazine ad copy. Lookbook photoshoots were commisioned and directed to bring a global lifestyle feel to the look of the brand.
![Hippie Chic Lookbook - Salton Sea](https://sp-ao.shortpixel.ai/client/to_webp,q_glossy,ret_img,w_1280,h_720/https://keitharnott.com/wp-content/uploads/2020/04/Master-Image-1280x720-06.jpg)
![Hippie Chic Lookbook - Salton Sea](https://sp-ao.shortpixel.ai/client/to_webp,q_glossy,ret_img,w_1280,h_720/https://keitharnott.com/wp-content/uploads/2020/04/Master-Image-1280x720-05.jpg)
Due to the nature of travel retail, worldwide appeal was high on the priority list and considered at every stage."
![Hippie Chic Magazine Layout](https://sp-ao.shortpixel.ai/client/to_webp,q_glossy,ret_img,w_1280,h_1090/https://keitharnott.com/wp-content/uploads/2020/04/pre01-HippieChic.jpg)
![Hippie Chic Website Design](https://sp-ao.shortpixel.ai/client/to_webp,q_glossy,ret_img,w_1280,h_1344/https://keitharnott.com/wp-content/uploads/2020/04/minimal-mockup-HC.jpg)
![Hippie Chic Web banner Design](https://sp-ao.shortpixel.ai/client/to_webp,q_glossy,ret_img,w_1280,h_500/https://keitharnott.com/wp-content/uploads/2020/04/Master-Image-1280x720-02.jpg)
![Hippie Chic Lookbook - Palm Springs](https://sp-ao.shortpixel.ai/client/to_webp,q_glossy,ret_img,w_1280,h_500/https://keitharnott.com/wp-content/uploads/2020/04/Master-Image-1280x720-04.jpg)