Hippie Chic Logo Design

Working as part of the in-house team, my role as Creative Director was to initiate branding elements and background story to accompany the original Hippie Chic product line. While overseeing the product branding, production and packaging my main role was to maintain the web presence and inflight magazine ad copy. Lookbook photoshoots were commisioned and directed to bring a global lifestyle feel to the look of the brand.

Hippie Chic Lookbook - Salton Sea
Hippie Chic Lookbook - Salton Sea

Due to the nature of travel retail, worldwide appeal was high on the priority list and considered at every stage."

Hippie Chic Magazine Layout
Hippie Chic Website Design
Hippie Chic Web banner Design
Hippie Chic Lookbook - Palm Springs