I was approached from one of the longest standing signage companies in Dundee and the brief was to help them update their company image as the inherited branding was looking a little dated. The chosen direction utilised a location pin icon, but edited into an abstract 'P' shape. While working on the new logo setup, a new strapline was introduced to highlight the companies goal and reinforce their company mission.
A brighter highlight colour was selected to give the vehicles some road presence and easily recognisable from a distance."