![Parker Signs Dundee Logo](https://sp-ao.shortpixel.ai/client/to_webp,q_glossy,ret_img,w_1280,h_720/https://keitharnott.com/wp-content/uploads/2020/04/ParkerSigns-Master-Image-01.jpg)
I was approached from one of the longest standing signage companies in Dundee and the brief was to help them update their company image as the inherited branding was looking a little dated. The chosen direction utilised a location pin icon, but edited into an abstract 'P' shape. While working on the new logo setup, a new strapline was introduced to highlight the companies goal and reinforce their company mission.
![Parker Signs Dundee Business Card](https://sp-ao.shortpixel.ai/client/to_webp,q_glossy,ret_img,w_1280,h_720/https://keitharnott.com/wp-content/uploads/2020/04/ParkerSigns-Master-Image-04.jpg)
![Parker Signs Brochure Design](https://sp-ao.shortpixel.ai/client/to_webp,q_glossy,ret_img,w_1280,h_720/https://keitharnott.com/wp-content/uploads/2020/04/ParkerSigns-Master-Image-02.jpg)
![Parker Signs Dundee Logo](https://sp-ao.shortpixel.ai/client/to_webp,q_glossy,ret_img,w_1280,h_720/https://keitharnott.com/wp-content/uploads/2020/04/ParkerSigns-Master-Image-05.jpg)
A brighter highlight colour was selected to give the vehicles some road presence and easily recognisable from a distance."
![Parker Signs Dundee Vehicle Graphics](https://sp-ao.shortpixel.ai/client/to_webp,q_glossy,ret_img,w_1280,h_720/https://keitharnott.com/wp-content/uploads/2020/04/ParkerSigns-Master-Image-03.jpg)