Working alongside the founder and investor team, I was commissioned to develop the Mackenzie brand identity. The first project was to implement a new icon that would sit comfortably alongside the existing logotype. This icon would be used on apparel and all product applications (examples shown below). The second project was to re-design the Shopify Ecommerce site, the existing site they had was very basic and simple and in no way reflective of the exceptional and ground-breaking products that the Mackenzie team produce.