![Web Design Visuals](https://sp-ao.shortpixel.ai/client/to_webp,q_glossy,ret_img,w_1280,h_720/https://keitharnott.com/wp-content/uploads/2020/04/Master-Image-Mackenzie-Fishing-01.jpg)
Working alongside the founder and investor team, I was commissioned to develop the Mackenzie brand identity. The first project was to implement a new icon that would sit comfortably alongside the existing logotype. This icon would be used on apparel and all product applications (examples shown below). The second project was to re-design the Shopify Ecommerce site, the existing site they had was very basic and simple and in no way reflective of the exceptional and ground-breaking products that the Mackenzie team produce.
![Logo Design Visuals](https://sp-ao.shortpixel.ai/client/to_webp,q_glossy,ret_img,w_1280,h_720/https://keitharnott.com/wp-content/uploads/2020/04/Master-Image-Mackenzie-Fishing-05.jpg)
![Logo Design Visuals](https://sp-ao.shortpixel.ai/client/to_webp,q_glossy,ret_img,w_1280,h_720/https://keitharnott.com/wp-content/uploads/2020/04/Master-Image-Mackenzie-Fishing-04.jpg)
A modern take on a fish silhouette formed the direction taken in all solutions. Extending the use of the brand orange further strengthens the visual language...
![Mackenzie Fly Fishing Cap Design](https://sp-ao.shortpixel.ai/client/to_webp,q_glossy,ret_img,w_1280,h_720/https://keitharnott.com/wp-content/uploads/2020/04/Master-Image-Mackenzie-Fishing-06.jpg)
![Logo Design Visuals](https://sp-ao.shortpixel.ai/client/to_webp,q_glossy,ret_img,w_1280,h_720/https://keitharnott.com/wp-content/uploads/2020/04/Master-Image-Mackenzie-Fishing-03.jpg)
![Exhibition Design Roller Banners](https://sp-ao.shortpixel.ai/client/to_webp,q_glossy,ret_img,w_1280,h_720/https://keitharnott.com/wp-content/uploads/2020/04/Master-Image-Mackenzie-Fishing-02.jpg)