BRIEF: Working as part of the in-house team, my role as Creative Director was to initiate branding elements and background story to accompany the original Hippie Chic product line. While overseeing the product branding, production and packaging my main role was to maintain the web presence and inflight magazine ad copy. Lookbook photoshoots were commisioned and directed to bring a global lifestyle feel to the look of the brand.
SKILLS: Creative Direction, Branding, Photography, Product Design/Development
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